3 modi per convincere i capi ad investire in una Content Strategy
It is a myth that Web content is cheap or free. Web experiences might have a lower initial cost than print, but within a year, the cost of a Web page will far outstrip the cost of a print publication with the same number of words. Keep a Web page around for five years and it will cost 100 times more than a comparable print publication.
(Fonte: writingfordigital.com)
